Wayfinding Design
Signs, maps and directories that get people where they are going.

Kolano Design plans and designs wayfinding for places people visit once and need to understand right away: university campuses, science centers, zoos, stadiums, parks and airports. The work started with the complete sign program for Pittsburgh International Airport and continues today across Pittsburgh and beyond.
A wayfinding program is a system, not a set of signs. Kolano maps how people arrive and move, sets the destinations and naming, then designs a family of signs, maps and directories with standards the owner can extend for years.
- Site and circulation analysis
- Destination naming and message schedules
- Sign family design: exterior, interior, parking
- Maps, directories and sign standards
- Bid documents and installation oversight
Selected Projects
Full portfolio







Common Questions
What is wayfinding signage?
Wayfinding signage helps people find their way through a place: identification signs that say where you are, directional signs that point the way, and maps and directories that show the whole picture.
What are the main types of wayfinding signs?
Most programs use four: identification signs, directional signs, informational signs such as maps and directories, and regulatory signs for rules and safety.
What do sign standards do?
Sign standards document every sign type with sizes, materials, colors and placement rules, so an owner can add or replace signs years later and keep the system consistent. Kolano's standards for Pittsburgh International Airport and the City's regional parks work this way.
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6026 Centre Avenue, Pittsburgh, PA 15206