Sports and Venue Signage
From naming signs read across the river to the room signs inside the suites.

Kolano Design has worked with the Pittsburgh Steelers on dozens of signage projects at Acrisure Stadium, formerly Heinz Field, from gate naming and sponsor branding to the Great Hall, Hall of Honor and scoreboard signage. Kolano also wrote the signage code for Pittsburgh's North Shore, the district plan that governs stadium, venue and LED signage around Acrisure Stadium and PNC Park.
Venue signage works at every scale, from naming signs read across the river to directories, club branding and room signs. Kolano designs it, handles the variances that large signs and LED displays often need, and administers fabrication. The work includes training facilities such as the UPMC Rooney Sports Complex and UPMC Lemieux Sports Complex, and concert venues such as Stage AE and Citizens Live at The Wylie.
- Sign code review and visibility studies
- Naming rights, sponsor and gate signage
- Wayfinding, directories and room signs
- Environmental graphics, halls of honor and club branding
- Variances, bid documents and installation oversight
Selected Projects
Full portfolio







Common Questions
What signage does a stadium or arena need?
Most venues need exterior naming and gate signs, sponsor and naming rights signage, wayfinding and directories for concourses and suites, ADA room signs, and environmental graphics that tell the team's story. Naming rights changes and new sponsors mean venue signs change often.
Do LED displays and large venue signs need approval?
Usually. Full-motion LED displays and large ground signs are restricted in most zoning codes, so venues often need a variance or a special district. Kolano prepared the stadium zoning application and variance files for Acrisure Stadium and wrote the North Shore signage code covering LED, ground, portal and temporary event signs.
Does Kolano work on training facilities and community sports centers?
Yes. Kolano designed the identity pylon and building signs for the UPMC Rooney Sports Complex, the exterior and interior signs for UPMC Lemieux Sports Complex, the field signage and donor wall for Shady Side Academy's Gene Deal Fields, and the signs and court graphics for Steel City Squash.
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6026 Centre Avenue, Pittsburgh, PA 15206