Packaging Design
Labels and boxes that make a product easy to pick out and easy to remember.
Kolano Design creates packaging for food makers and retailers in the Pittsburgh region. The work includes the Lady Belle barbecue sauce label system, the Toffee Taboo box family for Sendall Chocolates, sausage packaging and sell sheets for Uncle Charley's, and packaging for The Hardy Collective, Louis Anthony Jewelers' boutique at The Chateau at Nemacolin.
Good packaging works as a system. Each flavor or size has to read clearly on the shelf while the whole line stays recognizable. Toffee Taboo uses solid orange, green and purple boxes with foil type. Lady Belle uses color-coded neck bands and flavor banners, with special editions that dress its mascot in a black and gold Steel City jersey.
- Product, shelf and brand review
- Concepts for the label or box system
- Flavor, size and variant families
- Print-ready artwork on the printer's dieline
- Sell sheets and retail support
Selected Projects
Full portfolio
Common Questions
What does a packaging designer do?
A packaging designer creates the graphics for a product's label, box or bag: the brand, the product name, the cues that separate flavors or sizes and the required information, laid out on the printer's dieline so it prints and folds correctly.
How do you design packaging for a product line?
Start with a shared structure, then vary one or two elements, usually color, to separate flavors or sizes. Kolano's Uncle Charley's work covers Grillers in several flavors, breakfast patties, a breakfast sandwich box and The Craft label for the antibiotic-free line, all in one refreshed look.
Can packaging match a store or brand interior?
Yes. For The Hardy Collective, Kolano designed the logo, the boutique interior and the packaging, so a purchase carries the same palette and detailing as the store.
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6026 Centre Avenue, Pittsburgh, PA 15206