Brand Identity
Logos and brand systems that hold together from letterhead to building sign.
Kolano Design creates brand identities for museums, nonprofits and businesses, and carries them into print, web and signage. Recent work includes the logo, style guide and website for The Beacon, Friendship Circle's teen center, the logo for the Kamin Family Foundation, and the TechEX identity at Rosedale Technical College, which Kolano extended to building signage, vehicle graphics and merchandise.
Because Kolano also designs signs and interiors, an identity is built to work at every size, from a business card to a building. For Guardian Storage, a 2012 logo refresh became a brand standards manual and sign standards that now guide building signs, monuments and murals at more than 37 self storage facilities in Pennsylvania, West Virginia and Colorado.
- Identity review and discovery
- Logo concepts and refinement
- Color, type and brand guidelines
- Stationery, templates and digital pieces
- Rollout to signage, print and web
Selected Projects
Full portfolio
Common Questions
What is included in a brand identity?
A brand identity usually includes a logo and its variations, a color palette, typefaces and rules for using them, then the pieces built from them: stationery, templates, signage and digital graphics. For Rosedale Technical College's TechEX Center, Kolano carried the new logo onto building signs, vehicle graphics and merchandise.
What is a brand style guide?
A brand style guide documents how the logo, colors and type are used, so staff, printers and sign makers produce consistent work. Guardian Storage's brand standards manual, written by Kolano, now guides signs at more than 37 facilities in three states.
Can Kolano carry a brand into signage?
Yes. Kolano designs signs and interiors as well as graphics, so an identity can move directly onto buildings. Guardian Storage's sign standards and the Bunny Bakes storefront and menu boards both grew from logos Kolano designed.
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6026 Centre Avenue, Pittsburgh, PA 15206